New Program 2015 10% Blended 2017
Speed and change characterise the modern world of marketing. The range of channels is growing daily and skilful marketers need to understand the new mediums in order to respond. A highly interactive simulation will guide you through this important and dynamic area.


Online platforms and tools have revolutionised the way the world markets products, services and even brands themselves. This enables even small businesses and organisations with small budgets to communicate with the world and measure the impact of their campaigns. In this program, you will go hands-on with the world’s first online marketing simulation (both in and out of the workshop) to experience the results of your strategic choices, before you apply this learning within your organisation.

This premium program uses a blended learning approach which includes face-to-face sessions, access to our online learning platform and 12 months Professional Membership of AIM WA. Learn more at

Who Will Benefit

All individuals tasked with the responsibility of marketing, communications and service within all industry sectors.


Participants must complete the core units of the BSB42415 Certificate IV in Marketing and Communication or BSBSS00077 Marketing and Communication Foundations Skill Set.

Program Content

  • Internet marketing foundations
  • Interpret market trends to create offers and targeted alignment
  • Pre-requisites for your organisation to be successful
  • Search Engine Optimisation (SEO)
  • Paid versus organic search
  • Display advertising
  • Designing a social media strategy as part of an integrated marketing communications plan
  • Landing page optimisation
  • Web analytics
  • Content marketing
  • Reputation management.

Learning Outcomes

Participants should be able to:

  • Create effective, integrated online marketing activities
  • Identify a range of electronic media for marketing in alignment with budgets and financial plans
  • Monitor, measure and continuously update their marketing strategy
  • Analyse and trend responses to build a predictive baseline for future efforts and campaigns.

Note: If participants have their own laptop, or a wireless enabled device, they would benefit by bringing them along to the program.

Relationship to Competency Standards

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work
  • BSBMKG530 Create distributed multiplatform digital advertisements
  • BSBFIM501 Manage budgets and financial plans
  • BSBMKG510 Plan e-marketing communications
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG522 Plan measurement of marketing effectiveness
  • BSBMKG524 Design effective user experiences
  • BSBMKG525 Design effective web search responses
  • BSBMKG526 Develop strategies to monetise digital engagement
  • BSBMKG527 Plan social media engagement

Please click on the qualification link above for Qualification information and total fees.

Program code 221
Duration 5 days (3 days and 2 days - one month apart)

May 22-24 & June 19-20

Oct 11-13 & November 9-10
Time 9:00 AM - 4: 30 PM
Location AIM WA Floreat
* Minimum numbers are required for program to proceed
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Please register your interest via the 'Make an Enquiry' box below or check back with us later.

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