Speed and change characterise the modern world of marketing. The range of channels is growing daily and skilful marketers need to understand the new mediums in order to respond. A highly interactive simulation will guide you through this important and dynamic area.
Online platforms and tools have revolutionised the way the world markets products, services and even brands themselves. This enables even small businesses and organisations with small budgets to communicate with the world and measure the impact of their campaigns. In this program, you will go hands-on with the world’s first online marketing simulation (both in and out of the workshop) to experience the results of your strategic choices, before you apply this learning within your organisation.
This premium program uses a blended learning approach which includes face-to-face sessions, access to our online learning platform and 12 months Professional Membership of AIM WA. Learn more at aimwa.com/blendedlearning
Who Will Benefit
All individuals tasked with the responsibility of marketing, communications and service within all industry sectors.
Participants must complete the core units of the BSB42415 Certificate IV in Marketing and Communication or BSBSS00077 Marketing and Communication Foundations Skill Set.
Participants should be able to:
- Create effective, integrated online marketing activities
- Identify a range of electronic media for marketing in alignment with budgets and financial plans
- Monitor, measure and continuously update their marketing strategy
- Analyse and trend responses to build a predictive baseline for future efforts and campaigns.
Note: If participants have their own laptop, or a wireless enabled device, they would benefit by bringing them along to the program.
Relationship to Competency Standards
Diploma of Marketing and Communication
Interpret market trends and developments
Plan e-marketing communications
Design and develop an integrated marketing communication plan
Create distributed multiplatform digital advertisements
Implement and monitor marketing activities
Plan measurement of marketing effectiveness
Design effective user experiences
Design effective web search responses
Develop strategies to monetise digital engagement
Plan social media engagement
Undertake project work
Manage budgets and financial plans
Please click on the qualification link above for Qualification information and total fees.