People who have good ideas, change initiatives, proposals or recommendations they want to sell to senior management need to be equipped with a solid business case. Discover the key components that make up a business case and learn the step-by-step process to increase your chances of success.
Participants should be able to:
- Analyse the key benefits their proposal offers the organisation
- Prepare a more rigorous analysis to support their case
- Present their case in a style that increases their chance of success
- Maintain the support of senior managers for future proposals.
Participants should come prepared with a real or example proposal to work on during the day.