Communication by managers within an organisation should be guided by the real needs of stakeholders. This program explores several tools to help identify those real needs and not just work from assumptions. In doing so, organisations can create communication strategies that enable effective engagement with those stakeholders.
Who Will Benefit
Project managers, coordinators, community workers or other staff who are responsible for projects with a number of diverse stakeholders.
Participants should be able to:
- Define the needs and aspirations of their stakeholders
- Develop a planned approach to connect with each of the most significant stakeholders
- Set up performance measures to determine the success or failure of their approach
- Align the stakeholder management plan with the overall strategy for the project.