Participants should be able to:
Estimate the potential returns from your investment in an AIM WA training program.
*Prices Include GST
Identify, evaluate and review your marketing opportunities to align your marketing strategy with the broader organisation strategy. During this program you’ll learn the essential elements of preparing and implementing your marketing strategy.
Speed and change characterise the modern world of marketing. The range of channels is growing daily and skilful marketers need to understand the new mediums in order to respond. A highly interactive simulation will guide you through this important and dynamic area.
Research shows that most inexperienced negotiators rush too quickly to bargaining and don't spend enough time on planning. This program equips participants with the tools, techniques and tactics required to manage negotiations successfully. Approximately half the time available is devoted to role playing a series of graded cases.
Every business needs to 'sell' in order to succeed, and not everyone understands how selling is a way of enabling the customer to achieve what he or she wants. This program will introduce participants to the principles of selling in a way that removes the fears that new or non-salespeople have about being seen as high pressure or manipulative.
Building relationships and effective account management form the basis for successful sales strategy in an organisation. This program focuses on ways to build sales, retain business and increase referrals through the effective servicing and management of one-on-one relationships with clients.
One of a sales manager's goals is to achieve target sales results over the long term by building a champion sales team and this involves doing 'the right things at the right time'. This intensive three day program exposes participants to essential knowledge and skills required by the modern sales manager.
‘Nothing happens until a sale is made’ is an old mantra that highlights the need to have highly skilled sales and business development professionals representing your organisation. Over three days, participants are exposed to the essential prerequisites to succeed in a sales role.
Organisations that deliver exemplary customer service are well led. Their service culture is guided by leaders who set expectations, role model appropriate behaviours and monitor service delivery. Help your service leaders deliver the service promise through attendance on this program.
Bring customers back to your organisation through positive service provided by your frontline staff. This program is designed to develop skills in satisfying customer needs and dealing with difficult customers. Greatly improved organisational image and personal effectiveness will result from this excellent one day customer care program.
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Public Relations in Practice
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