Identify, evaluate and review your marketing opportunities to align your marketing strategy with the broader organisation strategy. During this program you’ll learn the essential elements of preparing and implementing your marketing strategy.
Organisations are challenged to survive financially and even thrive in a dynamic economic environment. Marketing plays a key role in addressing these challenges through identifying and meeting human and social needs. This program blends proven marketing approaches with a focus on contemporary challenges, resources and tools.
Participants will be able to align organisational strategy with high-level marketing strategies such as customer experience mapping and the design of value propositions.
If you intend to gain the BSB52415 Diploma of Marketing and Communication, you must complete the core units of the BSB42415 Certificate IV in Marketing and Communication or BSBSS00077 Marketing and Communication Foundations Skill Set before attending the Marketing and Communication with Online and Social Media program.
Who Will Benefit
Managers who wish to increase and improve their knowledge and skills in the marketing arena. Participants who are new to marketing, but have the support of their organisation to implement marketing initiatives, will also benefit from the program.
Participants should be able to:
- Align marketing strategy to organisational strategy
- Identify, evaluate and review marketing opportunities
- Plan and interpret market research and trends
- Communicate the marketing plan to key stakeholders.
Additional fee applies for assessment (5 units of competency):
| Non Member
|| Corporate/Professional Member
Relationship to Competency Standards
Marketing and Communication Foundations Skill Set
Make a presentation
Articulate, present and debate ideas
Apply digital solutions to work processes
Apply marketing communication across a convergent industry
Develop and apply knowledge of marketing communication industry
Please click on the qualification link above for Qualification information and total fees.