Blended 2017
Speed and change characterise the modern world of marketing. The range of channels is growing daily and skilful marketers need to understand the new mediums in order to respond. A highly interactive simulation will guide you through this important and dynamic area.


Online platforms and tools have revolutionised the way the world markets products, services and even brands themselves. This enables even small businesses and organisations with small budgets to communicate with the world and measure the impact of their campaigns. In this program, you will be hands-on an online marketing simulation (both in and out of the workshop) to experience the results of your strategic choices, before you apply this learning within your organisation.

This premium program uses a blended learning approach which includes face-to-face sessions, access to our online learning platform and 12 months Professional Membership of AIM WA. Learn more at

Who Will Benefit

All individuals tasked with the responsibility of marketing, communications and service within all industry sectors.


Participants must complete the core units of the BSB42415 Certificate IV in Marketing and Communication or BSBSS00077 Marketing and Communication Foundations Skill Set.

Program Content

  • Internet marketing foundations
  • Interpret market trends to create offers and targeted alignment
  • Pre-requisites for your organisation to be successful
  • Search Engine Optimisation (SEO)
  • Paid versus organic search
  • Display advertising
  • Designing a social media strategy as part of an integrated marketing communications plan
  • Landing page optimisation
  • Web analytics
  • Content marketing
  • Reputation management.

Learning Outcomes

Participants should be able to:

  • Create effective, integrated online marketing activities
  • Identify a range of electronic media for marketing in alignment with budgets and financial plans
  • Monitor, measure and continuously update their marketing strategy
  • Analyse and trend responses to build a predictive baseline for future efforts and campaigns.

Program Requirements

If you have a laptop or a wireless web enabled device, you would benefit by bringing it along to the program.


Fee includes the cost of assessment for the Diploma of Marketing and Communication (12 unit of competency).

Relationship to Competency Standards

Diploma of Marketing and Communication
  • BSBMKG507 Interpret market trends and developments
  • BSBMKG510 Plan e-marketing communications
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBMKG530 Create distributed multiplatform digital advertisements
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG522 Plan measurement of marketing effectiveness
  • BSBMKG524 Design effective user experiences
  • BSBMKG525 Design effective web search responses
  • BSBMKG526 Develop strategies to monetise digital engagement
  • BSBMKG527 Plan social media engagement
  • BSBPMG522 Undertake project work
  • BSBFIM501 Manage budgets and financial plans

Please click on the qualification link above for Qualification information and total fees.

Program code 221
Duration 5 days
3 days and 2 days - one month apart
Intake 1: May 22-24 & Jun 19-20
Intake 2: Oct 28-30 & Nov 25-26
Time 9:00 AM - 4: 30 PM
  • 22 May, 2019 - 20 June, 2019
  • 28 October, 2019 - 26 November, 2019
Location AIM WA Floreat
* Minimum numbers are required for program to proceed
Calculate your ROI

Estimate the potential returns from your investment in an AIM WA training program.

Go Calculate

Make a Booking

    Waitlist only
    Limited spaces
    Please contact AIM WA Client Services on (08) 9383 8000 for booking information.

    *Prices Include GST

    More Training Programs

    • Driving Your Marketing Strategy

      Identify, evaluate and review your marketing opportunities to align your marketing strategy with the broader organisation strategy. During this program you’ll learn the essential elements of preparing and implementing your marketing strategy.

    • Online Writing

      Online activity including business has exploded in the last few years. The subtleties and differences of writing in an online environment are analysed and discussed in this program. As a result participants will be enabled to create effective online documents such as Web pages, electronic newsletters and PDF documents.

    • Effective Stakeholder Engagement

      Communication by managers within an organisation should be guided by the real needs of stakeholders. This program explores several tools to help identify those real needs and not just work from assumptions. In doing so, organisations can create communication strategies that enable effective engagement with those stakeholders.

    • Negotiation Skills

      Research shows that most inexperienced negotiators rush too quickly to bargaining and don't spend enough time on planning. This program equips participants with the tools, techniques and tactics required to manage negotiations successfully. Approximately half the time available is devoted to role playing a series of graded cases.

    • Introduction to Selling

      Discover the essential principles of selling and remove the fear of being high pressure or manipulative. This program is ideal for people who are new to selling or who consider themselves as 'non-salespeople'.

    • Building Client Relationships

      Developing healthy relationships with clients and stakeholders are fundamental in running a successful sales strategy within an organisation. This program covers several aspects of client relationships from first contact through to maintaining and improving those relationships over the longer term.

    • Managing a Sales Team

      Success in a sales management role includes both meeting sales targets and building a strong team capable of creating long term relationships with clients. You will explore both dimensions during this intensive program.

    • The Sales Professional

      ‘Nothing happens until a sale is made’ is an old mantra that highlights the need to have highly skilled sales and business development professionals representing your organisation. Over three days, participants are exposed to the essential prerequisites to succeed in a sales role.

    • Designing Your Customer Service Strategy

      This program focuses on the existing customer experience and where the current experience may be failing its customer's needs. It will look at preparing a customer service strategy, communicating the plan and monitoring the performance against the strategy.

    • Leading Customer Service

      Organisations that deliver exemplary customer service are well led. Their service culture is guided by leaders who set expectations, role model appropriate behaviours and monitor service delivery. Help your service leaders deliver the service promise through skills learned on this program.

    • How to Deliver Great Service

      First impressions do really count. Discover what great customer service looks like in order to make this a positive impression every time. The program covers both external and internal customers and will also offer practical steps on how to handle difficult customers.

    Make an Enquiry