Blended 2017
Speed and change characterise the modern world of marketing. The range of channels is growing daily and skilful marketers need to understand the new mediums in order to respond. A highly interactive simulation will guide you through this important and dynamic area.


Online platforms and tools have revolutionised the way the world markets products, services and even brands themselves. This enables even small businesses and organisations with small budgets to communicate with the world and measure the impact of their campaigns. In this program, you will be hands-on an online marketing simulation (both in and out of the workshop) to experience the results of your strategic choices, before you apply this learning within your organisation.

This premium program uses a blended learning approach which includes face-to-face sessions, access to our online learning platform and 12 months Professional Membership of AIM WA. Learn more at

Who Will Benefit

All individuals tasked with the responsibility of marketing, communications and service within all industry sectors.


Participants must complete the core units of the BSB42415 Certificate IV in Marketing and Communication or BSBSS00077 Marketing and Communication Foundations Skill Set.

Program Content

  • Internet marketing foundations
  • Interpret market trends to create offers and targeted alignment
  • Pre-requisites for your organisation to be successful
  • Search Engine Optimisation (SEO)
  • Paid versus organic search
  • Display advertising
  • Designing a social media strategy as part of an integrated marketing communications plan
  • Landing page optimisation
  • Web analytics
  • Content marketing
  • Reputation management.

Learning Outcomes

Participants should be able to:

  • Create effective, integrated online marketing activities
  • Identify a range of electronic media for marketing in alignment with budgets and financial plans
  • Monitor, measure and continuously update their marketing strategy
  • Analyse and trend responses to build a predictive baseline for future efforts and campaigns.

Program Requirements

If you have a laptop or a wireless web enabled device, you would benefit by bringing it along to the program.


Additional fee applies for assessment (12 units of competency):

$2520 Non Member
$2100 Corporate/Professional Member

Relationship to Competency Standards

Diploma of Marketing and Communication
  • BSBMKG507 Interpret market trends and developments
  • BSBMKG510 Plan e-marketing communications
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBMKG530 Create distributed multiplatform digital advertisements
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG522 Plan measurement of marketing effectiveness
  • BSBMKG524 Design effective user experiences
  • BSBMKG525 Design effective web search responses
  • BSBMKG526 Develop strategies to monetise digital engagement
  • BSBMKG527 Plan social media engagement
  • BSBPMG522 Undertake project work
  • BSBFIM501 Manage budgets and financial plans

Please click on the qualification link above for Qualification information and total fees.

Program code 221
Duration 5 days
3 days and 2 days - one month apart
Intake 1: Feb 13-16 (consecutive days)
Intake 2: May 21-23 & June 18-19
Intake 2: Oct 29-31 & Nov 29-30
Time 9:00 AM - 4: 30 PM
  • 29 October, 2018 - 30 November, 2018
Location AIM WA Floreat
* Minimum numbers are required for program to proceed
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    Waitlist only
    Limited spaces
    Please contact AIM WA Client Services on (08) 9383 8000 for booking information.

    *Prices Include GST

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