We will be discussing:
'The Art of Business' revised by Mark R. McNeilly
Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu’s strategic principles can be applied to twenty-first century business.
In McNeilly’s synthesis of Sun Tzu’s ideas into six strategic principles for the business executive, he explains how to gain market share without inciting competitive retaliation, how to attack competitors’ weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off -balance, employing strategy to beat the competition, and the need for character in leaders.
Purchase the Book:
If you are attending the event and would like a copy of 'The Art of Business', limited copies are available and can be purchased through the Personal Membership Services team for $37 (+ postage if required). Please call (08) 9383 8000 or email firstname.lastname@example.org
You are welcome to bring a non-member guest for $15. Please call Client Services on (08) 9383 8000 to register them.
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