Unique Student Identifier (USI) Mandatory from 1 January 2015

From 1 January 2015, all students undertaking Nationally Recognised training in Australia will need to have a Unique Student Identifier (USI). Once you have your USI, you can use it throughout your life, to keep a centralised online record of all your Nationally Recognised training. Whether you're studying at TAFE, a private training organisation, completing a certificate or diploma course, apprenticeship or skill set - you'll need a USI.


A solid platform of practical skills and knowledge is provided to marketing professionals who complete this qualification. Participants will be exposed to a comprehensive range of strategic and tactical marketing concepts including market evaluation, research, marketing planning and the marketing mix; all of which can be applied immediately when they return to work.

Who will benefit

Managers, particularly sales and marketing managers, who wish to increase and improve their knowledge and skills in the marketing arena. Ideally, participants will have had some exposure to the marketing field and/or some exposure to the marketing role.

Key topics

• Identifying opportunities for greater strategic marketing planning and organisational alignment  
• Evaluating the current marketplace
• What makes for a successful ‘marketing mix’: The revised 4P’s of Modern Marketing
• Researching the market
• Interpreting data and information gained from the marketplace
• Aligning the ‘marketing mix’ to the objectives of the organisation
• Planning and monitoring marketing activities
• Understanding how predictive analytics can drive marketing planning
• Planning and implementing marketing strategies
• Approaches to public relations
• Public relations channels including online.


Entry into this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Core units from BSB42415 Certificate IV in Marketing and Communication:

  • BSBCMM401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry

What is required to gain the qualification

Attendance on the training program and successful completion of the assessment requirements. Assessment consists of set workplace tasks/assignments for each of the clustered units. Underpinning knowledge questions and third-party reports will also supplement the assessment approach.

Participants have up to 2 years to complete the training and assessment requirements of the qualification. This time frame will vary for each individual depending on their existing level of skills and knowledge and their ability to attend the training programs.

AIM WA recommends regular attendance on the monthly Free Qualification Support Workshops while completing the assessment requirements.

Recognition of Prior Learning (RPL) is available for all or part of this qualification.  Please refer to the Enrolment Kit for details or the document located under Related Information on the RPL process.

Plan your training

  1. Download the Enrolment Kit located on this page under Related Information
  2. Read through the kit to learn more about the qualification and its requirements
  3. Complete the self-assessment and LLN questionnaires
  4. Email the questionnaires along with the application form (and RPL application if applicable) to enrol onto the qualification to assessments@aimwa.com
  5. Book onto the associated training program/s listed in the table below
  6. Attend training and complete the assessment requirements.

More information on each program can be found by clicking on the program in the table below. Bookings can be made on-line or by contacting Client Services at aimwa@aimwa.com.



5 days in total, face-to-face

Non Member
Professional Member
Corporate Bronze / Bronze Plus
Corporate Silver
Corporate Gold / Regional

12 units of competency

Non Member
Corporate/Professional Member

Assessment through Recognition of Prior Learning (RPL)

Non Member
Corporate/Professional Member

Related Information


Participants must attend the program listed in the table below and successfully complete the assessment requirements. (Click on program name to view program outline and dates).

Program Name Relationship to Competency Standards Duration
Marketing and Communication with Online and Social Media (221)
22 May 1928 Oct 19

BSBMKG507 Interpret market trends and developments

BSBMKG510 Plan e-marketing communications

BSBMKG523 Design and develop an integrated marketing communication plan

BSBMKG530 Create distributed multiplatform digital advertisements

BSBMKG514 Implement and monitor marketing activities

BSBMKG522 Plan measurement of marketing effectiveness

BSBMKG524 Design effective user experiences

BSBMKG525 Design effective web search responses

BSBMKG526 Develop strategies to monetise digital engagement

BSBMKG527 Plan social media engagement

BSBPMG522 Undertake project work

BSBFIM501 Manage budgets and financial plans

5 days
3 days and 2 days - one month apart
Intake 1: May 22-24 & Jun 19-20
Intake 2: Oct 28-30 & Nov 25-26
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