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Driving Your Marketing Strategy
Identify, evaluate and review your marketing opportunities to align your marketing strategy with the broader organisation strategy. During this course you’ll learn the essential elements of preparing and implementing your marketing strategy.
2 Days
Overview
Organisations are challenged to survive financially and even thrive in a dynamic economic environment. Marketing plays a key role in addressing these challenges through identifying and meeting human and social needs. This course blends proven marketing approaches with a focus on contemporary challenges, resources and tools.
Who will benefit
Managers who wish to increase and improve their knowledge and skills in the marketing arena. Also, participants who are new to marketing, but have the support of their organisation to implement marketing initiatives.
Content
- Identifying opportunities for greater strategic marketing planning and organisational alignment
- Evaluating the customer experience
- Researching the market
- Interpreting data and information gained from the marketplace to create targeted value propositions
- Planning and implementing marketing strategies.
Learning Outcomes
Participants should be able to:
- Align marketing strategy to organisational strategy
- Identify, evaluate and review marketing opportunities
- Plan and interpret market research and trends
- Communicate the marketing plan to key stakeholders.
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