Driving Your Marketing Strategy

Identify, evaluate and review your marketing opportunities to align your marketing strategy with the broader organisation strategy. During this course you’ll learn the essential elements of preparing and implementing your marketing strategy.

Date
Duration

2 Days

Time
Location
Participants
Total

Overview

Organisations are challenged to survive financially and even thrive in a dynamic economic environment. Marketing plays a key role in addressing these challenges through identifying and meeting human and social needs. This course blends proven marketing approaches with a focus on contemporary challenges, resources and tools.

Who will benefit

Managers who wish to increase and improve their knowledge and skills in the marketing arena. Also, participants who are new to marketing, but have the support of their organisation to implement marketing initiatives.

Content

  • Identifying opportunities for greater strategic marketing planning and organisational alignment
  • Evaluating the customer experience
  • Researching the market
  • Interpreting data and information gained from the marketplace to create targeted value propositions
  • Planning and implementing marketing strategies.

Learning Outcomes

Participants should be able to:

  • Align marketing strategy to organisational strategy
  • Identify, evaluate and review marketing opportunities
  • Plan and interpret market research and trends
  • Communicate the marketing plan to key stakeholders.
Related Results

Developing healthy relationships with clients and stakeholders is fundamental to running a successful sales strategy within an organisation. This course covers several aspects of client relationships from first contact through to maintaining and improving those relationships over the longer term.

Success in a sales management role includes both meeting sales targets and building a strong team capable of creating long term relationships with clients. You will explore both dimensions during this intensive course.

This highly practical and interactive course will provide you with a clear framework to prepare a successful business plan and to tailor it to the needs of your organisation or business unit.

First impressions really do count. Discover what great customer service looks like in order to make this a positive impression every time. This course covers both external and internal customers and will also offer practical steps on how to handle difficult customers.

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