Identify, evaluate and review your marketing opportunities to align your marketing strategy with the broader organisation strategy. During this course you’ll learn the essential elements of preparing and implementing your marketing strategy.
2 Days
Organisations are challenged to survive financially and even thrive in a dynamic economic environment. Marketing plays a key role in addressing these challenges through identifying and meeting human and social needs. This course blends proven marketing approaches with a focus on contemporary challenges, resources and tools.
Managers who wish to increase and improve their knowledge and skills in the marketing arena. Also, participants who are new to marketing, but have the support of their organisation to implement marketing initiatives.
Participants should be able to:
Sharpen your effectiveness in an ever-changing sales environment. In this course, you will explore and practice the skills to continuously move your prospects forward.
Developing healthy relationships with clients and stakeholders is fundamental to running a successful sales strategy within an organisation. This course covers several aspects of client relationships from first contact through to maintaining and improving those relationships over the longer term.
First impressions really do count. Discover what great customer service looks like in order to make this a positive impression every time. This course covers both external and internal customers and will also offer practical steps on how to handle difficult customers.
Set your customer service standard with deliberate strategic planning. This course looks at preparing a customer service strategy, communicating the plan and monitoring the performance against the strategy.