Identify, evaluate and review your marketing opportunities to align your marketing strategy with the broader organisation strategy. During this program you’ll learn the essential elements of preparing and implementing your marketing strategy.

Overview

Organisations are challenged to survive financially and even thrive in a dynamic economic environment. Marketing plays a key role in addressing these challenges through identifying and meeting human and social needs. This program blends proven marketing approaches with a focus on contemporary challenges, resources and tools.

Who Will Benefit

Managers who wish to increase and improve their knowledge and skills in the marketing arena. Also, participants who are new to marketing, but have the support of their organisation to implement marketing initiatives.

Content

  • Identifying opportunities for greater strategic marketing planning and organisational alignment
  • Evaluating the customer experience
  • Researching the market
  • Interpreting data and information gained from the marketplace to create targeted value propositions
  • Planning and implementing marketing strategies.

Learning Outcomes

Participants should be able to:

  • Align marketing strategy to organisational strategy
  • Identify, evaluate and review marketing opportunities
  • Plan and interpret market research and trends
  • Communicate the marketing plan to key stakeholders.

Program Requirements

If you have a laptop, or a wireless web enabled device, you would benefit by bringing it along to the program.
Course Number
220
Dates
    Make a Booking
    Duration

    2 Days

    Time
    Location

    * Minimum numbers are required for course to proceed

    Similar Programs

    Online Writing

    Online activity including business has exploded in the last few years. The subtleties and differences of writing in an online environment are analysed and discussed in this program. As a result participants will be enabled to create effective online documents such as Web pages, electronic newsletters and PDF documents.

    Managing a Sales Team

    Success in a sales management role includes both meeting sales targets and building a strong team capable of creating long term relationships with clients. You will explore both dimensions during this intensive program.

    Negotiation Skills

    Research shows that most inexperienced negotiators rush too quickly to bargaining and don't spend enough time on planning. This program equips participants with the tools, techniques and tactics required to manage negotiations successfully.

    Building Client Relationships

    Developing healthy relationships with clients and stakeholders are fundamental in running a successful sales strategy within an organisation. This program covers several aspects of client relationships from first contact through to maintaining and improving those relationships over the longer term.

    Effective Stakeholder Engagement

    Communication by managers within an organisation should be guided by the real needs of stakeholders. This program explores several tools to help identify those real needs and not just work from assumptions. In doing so, organisations can create communication strategies that enable effective engagement with those stakeholders.

    The Sales Professional

    ‘Nothing happens until a sale is made’ is an old mantra that highlights the need to have highly skilled sales and business development professionals representing your organisation. Over three days, participants are exposed to the essential prerequisites to succeed in a sales role.

    Leading Customer Service

    Organisations that deliver exemplary customer service are well led. Their service culture is guided by leaders who set expectations, role model appropriate behaviours and monitor service delivery. Help your service leaders deliver the service promise through skills learned on this program.

    Designing Your Customer Service Strategy

    This program focuses on the existing customer experience and where the current experience may be failing its customer's needs. It will look at preparing a customer service strategy, communicating the plan and monitoring the performance against the strategy.

    How to Deliver Great Service

    First impressions do really count. Discover what great customer service looks like in order to make this a positive impression every time. The program covers both external and internal customers and will also offer practical steps on how to handle difficult customers.

    Introduction to Selling

    Discover the essential principles of selling and remove the fear of being high pressure or manipulative. This program is ideal for people who are new to selling or who consider themselves as 'non-salespeople'.