People who have good ideas, change initiatives, proposals or recommendations they want to sell to senior management need to be equipped with a solid business case. Discover the key components that make up a business case and learn the step-by-step process to increase your chances of success.


Senior managers frequently ask for ‘the Business Case’ to support any recommendation for change. This program spells out a step-by-step approach to preparing an internal business case to increase the chances of your initiative being successful. The program is applicable to all levels as it will add increased rigour to internal decision making processes.

Who Will Benefit

People who have good ideas, change initiatives, proposals or recommendations that they wish to sell to senior management. Also, people who want to add more depth and strength to their proposals by preparing more meaningful analysis and substance to support their case.

Program Content

  • Key components of any business case
  • Issue and problem clarification
  • Quantifying the benefits
  • Considering the financial impact
  • Identify key stakeholders
  • Identifying the audience – who do you want to buy the idea?
  • Your style choices
  • Case presentation and style – not always a report. 

Learning Outcomes

Participants should be able to:

  • Analyse the key benefits their proposal offers the organisation
  • Prepare a more rigorous analysis to support their case
  • Present their case in a style that increases their chance of success
  • Maintain the support of senior managers for future proposals. 

Program Requirements

Participants should come prepared with a real or example proposal to work on during the day.

Program Number

1 Day


    AIM WA Floreat

    * Minimum numbers are required for program to proceed

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