Online activity including business has exploded in the last few years. The subtleties and differences of writing in an online environment are analysed and discussed in this program. As a result participants will be enabled to create effective online documents such as Web pages, electronic newsletters and PDF documents.


This program helps participants to recognise the subtleties and differences of writing in an online environment and creating effective online documents such as web pages, email newsletters and PDF documents.

Who Will Benefit

Anyone who contributes to Intranet or Internet sites and/or those who write other documents that will be read online. This program is essential for web designers, people who write email newsletters or for people who are responsible for their organisation’s web content.

Program Content

  • Differences between online and offline documents
  • Understanding how people read online documents differently
  • Defining the purpose and understanding the readers
  • Guidelines for preparing online content
  • Engaging and persuading the readers
  • Preparing clear and concise web content.

Learning Outcomes

Participants should be able to:

  • Understand how readers read online documents
  • Select appropriate online content
  • Write clear and concise text for online reading
  • Use the correct tone to address their intended readers
  • Edit their writing for clarity and quality.
Make a Booking

1 Day


AIM WA Floreat

* Minimum numbers are required for program to proceed

Similar Programs

Building Client Relationships

Developing healthy relationships with clients and stakeholders are fundamental in running a successful sales strategy within an organisation. This program covers several aspects of client relationships from first contact through to maintaining and improving those relationships over the longer term.

Effective Stakeholder Engagement

Communication by managers within an organisation should be guided by the real needs of stakeholders. This program explores several tools to help identify those real needs and not just work from assumptions. In doing so, organisations can create communication strategies that enable effective engagement with those stakeholders.

Managing a Sales Team

Success in a sales management role includes both meeting sales targets and building a strong team capable of creating long term relationships with clients. You will explore both dimensions during this intensive program.

Driving Your Marketing Strategy

Identify, evaluate and review your marketing opportunities to align your marketing strategy with the broader organisation strategy. During this program you’ll learn the essential elements of preparing and implementing your marketing strategy.

Leading Customer Service

Organisations that deliver exemplary customer service are well led. Their service culture is guided by leaders who set expectations, role model appropriate behaviours and monitor service delivery. Help your service leaders deliver the service promise through skills learned on this program.

Designing Your Customer Service Strategy

This program focuses on the existing customer experience and where the current experience may be failing its customer's needs. It will look at preparing a customer service strategy, communicating the plan and monitoring the performance against the strategy.

How to Deliver Great Service

First impressions do really count. Discover what great customer service looks like in order to make this a positive impression every time. The program covers both external and internal customers and will also offer practical steps on how to handle difficult customers.

Introduction to Selling

Discover the essential principles of selling and remove the fear of being high pressure or manipulative. This program is ideal for people who are new to selling or who consider themselves as 'non-salespeople'.

Negotiation Skills

Research shows that most inexperienced negotiators rush too quickly to bargaining and don't spend enough time on planning. This program equips participants with the tools, techniques and tactics required to manage negotiations successfully.

The Sales Professional

‘Nothing happens until a sale is made’ is an old mantra that highlights the need to have highly skilled sales and business development professionals representing your organisation. Over three days, participants are exposed to the essential prerequisites to succeed in a sales role.