AI for Corporate Communication and Marketing

Learn how to use AI to transform corporate communication, marketing and stakeholder engagement in regulated environments.

Across three practical days, you will explore strategy, governance and hands-on creation, producing real AI assets including campaigns, spokesperson videos and operational chatbots that support compliant, scalable and consistent communication.

Location

Date

Duration

3 Days

Time (AWST)

Address

Participants

Total

Overview

AI is reshaping the way organisations communicate, especially in sectors where accuracy, compliance and speed matter. This program gives leaders a clear understanding of how generative AI can streamline production, improve message consistency and reduce cost while meeting governance requirements. Each day blends strategic learning in the morning with practical creation in the afternoon, giving you the confidence to design and deploy AI communication tools immediately.

Across the three days, you will explore how AI transforms campaign development, visual content creation, spokesperson messaging and operational communication. You will learn how to build personas, define objectives and identify compliance constraints before designing targeted messages. Practical workshops guide you through creating AI-generated photos, videos, scripts and message pipelines that support ESG, HR, safety and stakeholder communication.

The final component focuses on building operational AI assistants and chatbots that support HR, safety, compliance, onboarding, patient information and customer communication. You will learn governance frameworks, risk controls and the technical foundations required to deploy AI tools safely in regulated settings. By the end of the program, you will have developed a suite of working AI assets and clear frameworks you can apply in your organisation.

Who Should Attend

This course is ideal for executives, communication leaders, marketing professionals, stakeholder engagement teams and operational managers who want to integrate AI into corporate communication. It is especially valuable for organisations working within regulated industries where consistency, compliance and accuracy are essential.

Course Content

During this training course, you will explore:

- Day 1: Strategy, Personas and Campaign Foundations

How generative AI transforms communication in regulated industries
Cost, speed and scalability benefits
Legal, compliance and governance requirements
Strategic campaign planning: objectives, personas, pain points, tone, direction
Creation of a one-page campaign brief
Practical workshop:
- AI-generated photos
- AI-generated videos
- Storyboard → script → video pipeline
- Mini-campaign (poster, video, slogan, messaging statement)

- Day 2: AI Spokespeople and AI Influencers

Why organisations adopt AI spokespeople
Use cases for safety, ESG, training, HR and stakeholder communication
Ethical and reputational risks
Framework: AI Spokesperson Governance Model
Practical workshop:
- Custom AI avatar design
- Script development
- AI spokesperson video production
- Persona-aligned character creation

- Day 3: AI Chatbots and Workflow Automation

AI assistants as “digital employees”
Internal and external chatbot applications
Governance and compliance
Architecture overview including RAG for accuracy
Framework: AI Operations Assistant Model
Practical workshop:
- Build an external FAQ chatbot
- Configure tone, escalation and workflow
- Deploy a test version

Learning Outcomes

By the end of this training course, you should be able to:

Design targeted campaigns using AI personas and messaging frameworks
Produce compliant AI-generated visual and video content
Build and deploy AI spokespeople for training, ESG and HR communication
Create external AI assistants for customers
Implement governance and compliance best practices for AI in regulated environments.

Facilitator Profile

Masha Polshinskaya

Entrepreneur, Brand Strategist, Digital & AI Innovator and PhD Researcher (UWA)

Masha is an internationally experienced entrepreneur and digital innovation leader with more than 20 years of expertise in brand building, marketing, and product strategy across France and Australia. She is the Founder and CEO of Mediqa, an AI-powered healthcare workforce platform. She is passionate about using technology to create human-centred solutions with global, scalable impact and is completing a PhD in Tech Entrepreneurship at the University of Western Australia. She also tutors Marketing, Digital Marketing, and Entrepreneurship units at UWA, supporting the next generation of marketing innovators and founders.

Her career spans FMCG, media, big data, and digital platforms. She helped establish Cleverdis, an international publishing and technology intelligence company, where she created the Hotel & Technology SmartReport. She also founded Russia Cola in France, a 100% raw, natural beverage brand that achieved rapid national adoption and was successfully acquired. She later led revenue and sales strategy for Perfumist, a fragrance big-data platform, and expanded Primtrek in Australia from zero clients to active operations across three states. With deep expertise in AI adoption, digital product ecosystems, and growth marketing, Masha specialises in taking early-stage ideas from concept to traction building brands people trust and platforms that scale.

What to bring

This is a hands-on course, so there are a few things you will need to bring along.

A laptop. A tablet or phone will not be enough for the practical exercises.
Active access to at least one general-purpose generative AI platform, at the subscription levels below.

Bringing your own laptop lets you work in the platforms and business environment you already know. Where it helps, you can use examples from your own work and leave with practical outputs you can apply straight away.

You do not all need to use the same platform. You may use whichever approved platform you already have access to. The course is built around transferable methods rather than any single product.

Platform	Minimum	Recommended
ChatGPT	Plus	Business or Enterprise
Claude	Pro	Team or Enterprise
Google Gemini	Free tier	Google One AI Premium, or Google Workspace with Gemini
Microsoft Copilot	—	Microsoft 365 Copilot (full enterprise licence)

Business, enterprise or premium subscriptions are strongly recommended across all platforms. If you are attending with a personal subscription, such as ChatGPT Plus, Claude Pro, Google One AI Premium or a personal Microsoft 365 plan, please anonymise all sensitive data before you enter it.

You are welcome to use more than one platform if you prefer. Access to more than one tool will let you compare platforms directly during the course. Some exercises involve comparing how different platforms approach the same task, and you will be able to work in pairs or as a group for this part.

Please note. Some organisations apply security or access restrictions to AI tools, which may limit certain features covered in this course. If your organisation has these policies in place, some activities may not be fully accessible to you. We encourage you to check with your IT team before attending. AIMWA is not responsible for access limitations that arise from organisational IT policies.