The Australian Institute of Management in Western Australia (AIM WA) aspires to be an international leader in shaping management, leadership and organisational excellence in Australia and our region. AIM WA is a private not-for-profit organisation committed to the development and performance improvement of its Personal and Corporate Members and its clients across the commercial, government, community and not-for-profit sectors.
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Organisations are challenged to survive financially and even thrive in a dynamic economic environment. Marketing plays a key role in addressing these challenges through identifying and meeting human and social needs. This program blends proven marketing approaches with a focus on contemporary challenges, resources and tools.
Participants will be able to align organisational strategy with high-level marketing strategies such as customer experience mapping and the design of value propositions.
If you intend to gain the BSB52415 Diploma of Marketing and Communication, you must complete the core units of the BSB42415 Certificate IV in Marketing and Communication or BSBSS00077 Marketing and Comunication Foundations Skill Set before attending the Marketing and Communication with Online and Social Media program.
Scenario planning is a powerful approach used to explore volatility, uncertainty, complexity and develop plausible futures that map out such issues. Scenarios, in combination with the organisation's business idea, facilitates a strategic conversation that helps to determine a course of action and assists in resource allocation in complex and rapidly changing environments.
The program is explored in the context of real organisational problems. Participants work in groups, focusing on a particular organisation of their choice. Through the implementation of scenario planning tools participants develop a number of scenarios that explore the key concerns in the scenario agenda.Implications for the organisation are drawn out and considered in the context of strategic change. The process results in new insights about potential strategic risks for the organisation.
Book by 21 April 2017 to receive the early bird rate of $4000 plus GST. Standard rates for this program are $4600 plus GST for Corporate/Professional Members and $5,200 plus GST for Non Members.
The ability to write clearly and effectively is a critical professional skill. This program will assist participants to plan, organise and structure their writing to achieve better results with written business communications. Through the practical application of writing and editing skills, participants will learn to write documents that are reader oriented and communicate clearly and effectively.
This program is designed to enhance conflict resolution skills by examining what conflict is and how conflict affects people. Participants will examine positive and negative conflicts and decide how conflict can be dealt with in their work and personal lives. The program will examine some basic communication strategies and will promote the development of negotiation and influencing skills.
Senior managers frequently ask for ‘the Business Case’ to support any recommendation for change. This program spells out a step-by-step approach to preparing an internal business case to increase the chances of your initiative being successful. The program is applicable to all levels as it will add increased rigour to internal decision making processes.