The Australian Institute of Management in Western Australia (AIM WA) aspires to be an international leader in shaping management, leadership and organisational excellence in Australia and our region.
AIM WA is a private not-for-profit organisation committed to the development and performance improvement of its Personal and Corporate Members and its clients across the commercial, government, community and not-for-profit sectors.

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Well worth the effort

Our goal is to help you and your
organisation get better.

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Christina Matthews FAIM
CEO, Western Australian Cricket Association

Be the best you can be.

8 March 2018
frontline leader
The essential development
experience for managers,
supervisors and frontline
14-18 May 2018

This program forms part of the
Learning Pathways for Frontline
Leaders and Supervisors.


February, 2018
  • This program introduces participants to techniques for effective document design using text, graphics and other visual elements. During this program, participants will use Microsoft Word, but the design concepts apply to documents created in any software application.

  • The ability to write clearly and effectively is a critical professional skill. This program will assist participants to plan, organise and structure their writing to achieve better results with written business communications. Through the practical application of writing and editing skills, participants will learn to write documents that are reader oriented and communicate clearly and effectively.

    • 5 days face-to-face learning
    • 3 months learning experience
    • 12 months learning journey
    • Leading to a Certificate IV or Diploma of Leadership and Management

    This intensive program is the essential development experience for managers, supervisors, team leaders and frontline managers. It combines exposure to contemporary business and management practices with a stimulating learning environment and practical workplace application.

    The Frontline Leader - Intensive Program begins with participants gaining access to a range of online resources, prior to the face-to-face component. These resources set up the program content, offer opportunities for reflection on their current role and prepare them for the whole program.

    The 5 days of face-to-face content is delivered in a very different way. You will be on the move all week, learning in small groups, completing activities, case studies and simulations and using a variety of blended learning technologies. All of which are designed to engage all learning styles and maximise your learning potential.

    Following the face-to-face session, participants benefit from 3 x 1 hour coaching sessions on Skype or by phone.  These can be used to reinforce the learning or support your progress towards gaining the Nationally Recognised qualification.

    Still more online resources become available after the program as you embark on your assessment to demonstrate your application of the learning in your workplace.

  • Credibility as contributing members of an organisation is established through the process of communication. Women who are advancing in their career often find they need to develop their skills in saying what they mean and meaning what they say. Clear, authentic self-expression and active listening are the keys to effective negotiations and contribute to the reduction of stress in the workplace. Organisations will benefit from having employees who are able to communicate more openly and assertively.

  • This program concentrates on Excel’s advanced functions that will allow you to work more efficiently with business data.

  • Are you going to thrive and survive in a time of disruption and change, or will you nose-dive and disappear? At this Sundowner, Gihan Perera will share the six types of disruptive forces that could affect your business.
  • This program introduces you to the most important features of Microsoft Excel. You will learn how to design, format and print spreadsheets, how to create charts and how to develop formulas and functions.
  • This program identifies and focuses on the skills required for achieving positive results through negotiation. It equips participants with the tools, techniques and concepts that are required to manage negotiations successfully in a variety of situations including contracts, sales, project management and teams.

  • Are you contributing to managerial effectiveness? This program will improve your awareness of day-to-day managerial needs and develop your planning and organisational skills. You will also develop your skills at anticipating the needs of the manager or managerial team. With your understanding of these needs and your skills for thinking ahead, you will become a more valuable member of the team.


    Coordinated manager/assistant teams can be extraordinarily productive. The manager’s time is freed to tackle more strategic, longer term thinking, whilst the assistant has a more interesting job coordinating the tasks and activities of the work area.

  • This program outlines and reinforces the need for taking personal control over time and being responsible for the outcomes. You will develop the skills to recognise and balance your own and your teams time management to enhance performance and efficiency.

  • Organisations are challenged to survive financially and even thrive in a dynamic economic environment. Marketing plays a key role in addressing these challenges through identifying and meeting human and social needs. This program blends proven marketing approaches with a focus on contemporary challenges, resources and tools.

    Participants will be able to align organisational strategy with high-level marketing strategies such as customer experience mapping and the design of value propositions.

    If you intend to gain the BSB52415 Diploma of Marketing and Communication, you must complete the core units of the BSB42415 Certificate IV in Marketing and Communication or BSBSS00077 Marketing and Communication Foundations Skill Set before attending the Marketing and Communication with Online and Social Media program.

  • Resilience is a pre-requisite for anyone to survive in the modern world. Its importance is magnified when we are in high stress roles or environments where the pressure to perform is great, but the resources to achieve the outcome are missing. The second scenario where resilience is crucial is when things go wrong; your career derails, a major project goes astray or your organisation has a public or private disaster. In both cases we need practical, behaviourally based techniques to ride out the difficult times and respond with improved performance.

  • Clerical errors are costing your organisation.  Your brain sees what it expects to see, not what’s really there.  So it’s easy not to notice the mistake.  For each employee, tens of thousands of dollars can be lost every year from the actual cost of errors, plus the additional costs of tracking down and fixing those errors.

    This new program enables you to read, check and transfer information accurately and quickly – and is proven to reduce errors by 50-60%

  • The war for talent can be won by developing a brand and a proposition for your target candidates.

    The high cost of making the wrong selection decision makes this an important program for managers and HR professionals. No organisation can afford to enter the recruitment cycle without considering the impact decisions make on the success of your business and having untrained staff participate in the process.

    The program focuses on strategic hiring, branding and creating an attractive employer value proposition (EVP).

  • Supervisors who attend this popular and fundamental training program become much more effective and productive in their role. They also have fewer problems within their workplace because they are sensitive to what motivates their staff, are better at solving problems and have improved leadership skills.

    Effective introductory training enables supervisors to reach their optimum level of effectiveness faster than those who simply learn on-the-job or are ‘thrown in at the deep end’. This program explores the relationships between supervisor and worker. It shows group or team leaders the functions of effective groups or teams and how to weld together concerns of task, team and individual to achieve identified objectives.

  • The Yellow Belt program is the first stage on your Six Sigma journey. Participants explore the well regarded DMAIC (Define, Measure, Analyse, Improve and Control) philosophy, and the essentials of continuous improvement.
  • This program is designed to improve conflict resolution skills by examining what conflict is and how conflict affects people. Participants will examine positive and negative conflicts and decide how conflict can be dealt with in their work and personal lives. The program will examine some basic communication strategies and will promote the development of negotiation and influencing skills.

  • This program concentrates on creating PivotTables and PivotCharts to present business data for analysis. It also focuses on how best to manage the underpinning business data using List Management techniques.


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We are looking for an alternative voice. Read Professor Gary Martin's latest article.
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The biggest challenge facing today's executives is to use technology to their organisation's advantage. Read this news article by Professor Gary Martin.
Leadership key to small, medium business setor Nov 20 2017
Think innovation and leadership and it is hard to go past Elon Musk. Read this news article by Professor Gary Martin.
Fini predicts Perth will be proud of new look Nov 04 2017
On Thursday, November 2 at Crown Perth, the winners of the AIM WA WestBusiness Pinnacle Awards were announced. Across 8 categories, business excellence was celebrated.
Fini chief leaves his mark on city Nov 03 2017
Adrian Fini was last night crowned WA Business Leader of the Year at the 2017 AIM WA WestBusiness Pinnacle Awards.
Geoffrey Robertson QC to headline AIM WA Leadership Summit Sep 27 2017
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