Regenerative Market Leadership: Designing Brands & Market Systems for Impact

Learn how to design brands, services and market systems that create long-term value for customers, communities and the planet.

This intensive program helps senior leaders shift from traditional growth models to regenerative strategies that restore and strengthen the systems they depend on, building trust, resilience and sustainable organisational performance.

Location

Date

Duration

2 Days

Time (AWST)

Address

Participants

Total

Overview

Organisations today operate in environments where shifting expectations, ecological constraints and increased stakeholder scrutiny are reshaping how leaders compete and create value. Traditional approaches to strategy - focused on efficiency, optimisation and incremental sustainability - are no longer enough. This program introduces regenerative market leadership, a strategic approach that helps organisations design brands, services and systems that contribute positively to customers, communities and the environment.

Across two days, you will explore frameworks that support a shift from linear and extractive thinking to strategies that restore, renew and strengthen the market systems your organisation relies on. You will learn how regenerative principles can be integrated into brand leadership, service design and system strategy to build trust, improve social and ecological outcomes and support future organisational growth.

Through case teaching, interactive workshops and a hands-on applied strategy lab, the program enables you to diagnose system dynamics, rebalance stakeholder relationships and identify leverage points for meaningful, long-term impact. You will leave with a regenerative strategy blueprint tailored to your organisation, giving you practical tools to lead with confidence in a rapidly changing market environment.

Who Should Attend

C-suite leaders and senior executives seeking to build future-ready organisations that thrive in complex market environments
Leaders in mining, energy and resources working across ESG, community engagement, environmental strategy and social licence to operate
Senior leaders in healthcare and human services aiming to rebuild trust, design people-centred services and improve system performance
Public sector and government directors, policy leaders and service reform teams responsible for system stewardship and public value
CEOs and managers in community, social impact and not-for-profit organisations strengthening ecosystems and partnerships
Brand, marketing and customer experience leaders focused on purpose-led transformation, stakeholder engagement and building consumer trust.

Course Content

During this training course, you will explore:

Core principles of regenerative marketing and market leadership
Tools for mapping stakeholders and diagnosing organisational and market system constraints
Approaches for applying regenerative thinking to brands, services and organisational practices
System strategy methods that strengthen consumer trust, community value and ecological outcomes
Frameworks for identifying leverage points and opportunities for regenerative innovation
A structured applied strategy lab to develop a regenerative strategy blueprint for your organisation.

Learning Outcomes

By the end of this training course, you should be able to:

Explain the core principles of regenerative marketing and how they differ from traditional approaches to value creation, branding and market leadership
Analyse organisational and market systems to map stakeholders, diagnose constraints and identify opportunities for regenerative outcomes
Apply regenerative principles to redesign brands, services and organisational practices to strengthen trust and enhance social and ecological wellbeing
Develop a regenerative strategy blueprint that outlines priorities, capabilities, partnerships and measures to support long-term resilience and impact.

Facilitator Profile

Dr Gauri Laud

Senior Lecturer in Marketing at the University of Western Australia Business School and Vice President of the Australian Association of Social Marketing

Dr Gauri Laud works with senior leaders to rethink how brands, organisations, and market systems create value in an increasingly complex world. Her work focuses on helping executives move beyond short-term performance metrics toward regenerative approaches that strengthen system resilience, stakeholder trust, and long-term impact. Gauri has extensive experience working across industry, government, and community sectors, supporting organisations as they navigate challenges such as social legitimacy, workforce pressures, sustainability transitions, and systemic risk. Her perspective is grounded in practical engagement with real organisational constraints, alongside a strong understanding of how markets, institutions, and power dynamics shape outcomes over time.

She is a Senior Lecturer in Marketing at the University of Western Australia Business School and Vice President of the Australian Association of Social Marketing. Gauri has led industry-linked and government-funded initiatives across Australia and the Asia-Pacific, helping organisations redesign strategies, services, and stakeholder ecosystems to deliver enduring value rather than short-term gains.

Internationally recognised for her work on value co-creation and destruction, system wellbeing, and regenerative value, Gauri’s insights are informed by research published in leading global journals including the Journal of Marketing, European Journal of Marketing, Journal of Service Management, Journal of Services Marketing, Journal of Service Theory and Practice and Marketing Theory. She also serves as an Associate Editor for the Journal of Service Theory and Practice, with a focus on sustainability in service ecosystems. Gauri currently teaches in MBA and postgraduate programs at UWA and brings extensive teaching experience that has received multiple awards and recognition.