Business Strategies

Aims of this Unit

This unit aims to provide students with both a theoretical and practical understanding of strategic management and the strategy process, including how to use the frameworks and models of business analysis and strategic decision-making to develop and implement value-creating (competitive) strategies at organisations.

Knowledge and Understanding

This unit is designed to provide students with an understanding of the:

• Classic and contemporary theories and concepts of strategic management and how they can be applied to organisations operating in complex and uncertain environments.
• Strategy analysis, formulation and implementation process, and the role played by organisational design and strategic leadership.
• External and internal factors that impact organisations and industries.
• Tools and techniques of strategic analysis and strategy implementation.
• Methods used to assess and improve the alignment of business strategy and organisational performance.

Learning Outcomes

Following completion of this course, participants will be able to:

• Critically review and analyse business context and challenges, and articulate objectives and strategic options using strategic management principles and practices.
• Critically evaluate the effectiveness and sustainability of an organisation’s current strategy, and articulate strategic gaps.
• Distinguish, prioritise and justify organisational capabilities needed to achieve strategic objectives, while mitigating risk.
• Develop, articulate and present competitive business strategies and visions.
• Develop monitoring processes to measure the implementation of the strategy.
• Apply critical thinking skills to resolve problems independently and ethically while drawing on credible sources of information and data.