Business Strategies

Aims of this Unit

This unit aims to provide students with both a theoretical and practical understanding of strategic management and the strategy process, including how to use the frameworks and models of business analysis and strategic decision-making to develop and implement value creating (competitive) strategies at organisations.

Knowledge and Understanding

This unit is designed to provide students with an understanding of the:
• Classic and contemporary theories and concepts of strategic management and how they can be applied to organisations operating in complex and uncertain environments
• Strategy analysis, formulation and implementation process, and the role played by organisational design and strategic leadership
• External and internal factors that impact organisations and industries
• Tools and techniques of strategic analysis and strategy implementation
• Methods used to assess and improve the alignment of business strategy and organisational performance.

Learning Outcomes

Following completion of this course, participants will be able to:

1. Critically review and analyse business context and challenges, and articulate objectives and strategic options using strategic management principles and practices
2. Critically evaluate the effectiveness and sustainability of an organisation’s current strategy, and articulate strategic gaps
3. Distinguish, prioritise and justify organisational capabilities needed to achieve strategic objectives, while mitigating risk
4. Develop, articulate and present competitive business strategies and visions
5. Develop monitoring processes to measure the implementation of the strategy
6. Apply critical thinking skills to resolve problems independently and ethically while drawing on credible sources of information and data.