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Design Thinking

This masterclass will lead you through the design thinking process and explore how human-centred design can help develop innovative solutions, through the use of creative tools to address the complex challenges faced by all sectors.


1 1/2 days

Time (AWST)

9 May 2024 (1 day)

24 May 2024 (1/2 day)



In complex and unpredictable times, leaders recognise that agility, creativity and flexibility are no longer “nice-to-haves” but are essential to adapting to the reality of the post pandemic world.

Design thinking methods and techniques can facilitate a better understanding of the social, emotional and physical needs of your customers and how to turn these into human-centered solutions.

This immersive hands-on workshop is delivered over 1.5 days to allow you to learn the design thinking methodology and to practice the core concepts and skills through application to a tangible team or organisation project from your workplace.

A case study is combined with a “learning through doing” approach allowing you to practice ideation techniques to quickly generate, develop and test new ideas. Prototyping and experimentation to gain feedback from customers de-risks new ideas. This facilitates a rapid move from ideation to insight through to action.

Who will benefit

The masterclass is designed to promote design thinking as an approach for leaders to become more agile and adaptive to deal with increasing uncertainty, complexity and change.


Learning Outcomes

  • Learn how to identify challenges that are human centred, observe users to build empathy, form unique user insights based on observations and create learning-oriented experiments

  • Practice design thinking skills through tackling a design thinking project from start to finish encouraging individual commitment to personally practice design thinking techniques

  • Develop an awareness of the mindsets and behaviours that support design thinking as an approach to problem solving

  • Identify the barriers to integrate design thinking into your work culture and how to overcome these including the opportunity to assess your organisation's readiness to adopt design thinking approaches.

About the Facilitator

Jenny Hoffman

As a leadership development practitioner and executive leadership coach, Jenny Hoffman has been introducing individuals and organisations to design thinking for over 10 years. She is a certified facilitator of ExperienceInnovation and ExperienceChange workshops developed by ExperiencePoint and IDEO and was one of the first in Western Australia to be trained in this prestigious set of workshops that combine practical skills with learning the design mindsets essential to a deeper understanding of design thinking and leading change.

She focuses on individual and collective leadership development and cultural transformation with a breadth of experience that includes the public sector, private and not-for-profit clients. As a graduate of Harvard Kennedy School’s program on the “Art and Practice of Leadership Development”, she designs and delivers customised and evidence-based leadership development programs drawing upon adaptive leadership and leadership maturity approaches and drawing upon the latest in leader development thinking.

Jenny is a faculty member of UWA Business School where she teaches several leadership units included in the Master of Business Administration (MBA) Program.

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