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Design Thinking

This masterclass will lead you through the design thinking process and explore how human-centred design can help develop innovative solutions, through the use of creative tools to address the complex challenges faced by all sectors.


1 1/2 days

Time (AWST)

9 May 2024 (1 day)

24 May 2024 (1/2 day)



In increasingly complex times, innovation and collaboration skills are becoming vital to all types of businesses; and both principles are essential in Design Thinking.

Design thinking brings together what is desirable from a human-centred point of view with what is technologically feasible and economically viable within any organisation or sector. It is a contemporary and innovative approach to devising strategy and managing change.

Using current Harvard case studies, the masterclass invites participants to explore their own organisational challenges focusing on their “Burning Platforms” and accelerate innovation to cultivate effective solutions.

The presenters on this course are the first in Western Australia who have been trained in the prestigious “ExperienceInnovation” and IDEO methods of Design Thinking.

Who will benefit

The masterclass is designed for those in senior leadership roles within public and private sector organisations who are involved in the development of policy and strategy. It will promote design thinking as an approach for leaders to become more agile and adaptive to deal with increasing uncertainty, complexity and change.


Learning Outcomes

  • Explore what design is and how design thinking can be used to solve business challenges
  • Understand how to apply design thinking principles within your own organisation to tackle complex strategic challenges and drive innovation
  • Learn design thinking observation techniques to better understand your stakeholder’s mindset; your stakeholder's unmet needs; and the context relevant for your own organisation
  • Moving ideas into action through the practice of ideating and rapid prototyping.

About the Facilitator

Jenny Hoffman
Jenny is an experienced Management Consultant whose previous experience includes the ‘People and Change’ team at KPMG and other large consultancies. She focuses on individual and collective leadership development and cultural transformation with a breadth of experience that includes the public sector, private and not-for-profit clients, believing that every human being has a leadership to offer, somewhere in our lives and using our unique strengths. Her experience includes working with a range of organisations to deliver customised and evidence-based leadership development programs drawing upon neuroscience, mindfulness and the latest in leader development thinking.

Jenny is an accredited coach with the International Coaching Federation (ICF) and has a particular interest in supporting individuals to shift to expanded levels of consciousness using vertical leadership development approaches. Jenny currently lectures at the UWA Business School on the Master of Business Administration (MBA) Program where she teaches the ‘Leading Self and Leading Others’ Unit and the ‘Leadership in Healthcare’ Unit.

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