Design Thinking

This masterclass will lead you through the design thinking process and explore how human-centred design can help develop innovative solutions, through the use of creative tools to address the complex challenges faced by all sectors.

Location

Date

Duration

1 day

Time (AWST)

9:00 AM - 4:30 PM

Address

Participants

Total

Overview

In complex and unpredictable times, leaders recognise that mindsets of creativity and ‘beginners mind’ are essential to responding to significant problems with a different level of thinking that was used when they were created.

Many organisations and industries, including GE Healthcare, Netflix, and UberEats, have utilised design thinking to develop effective solutions to challenges.

Design thinking methods and techniques can facilitate a better understanding of the social, emotional and physical needs of your customers and how to turn these into human-centered solutions.

This immersive hands-on workshop will allow you to learn the design thinking methodology and to practice the core concepts and skills through using a tangible individual, team or other workplace problem.

A “learning through doing” allows participants to practice the tools and methods, to rapidly generate, develop and test new ideas through prototyping and experimentation. Design Thinking is most useful to tackle ill-defined or unknown problems and involves five phases: Empathise, Define, Ideate, Prototype and Test.

Who will benefit

The masterclass leverages fundamental non-linear design thinking principles as a standardised innovation process and problem-solving tools to address business challenges. Individuals seeking human-centred and impactful solutions to problems that focus on creative solutions instead of the problem itself will benefit from attending this program.

Content

Learning Outcomes

Learn how to identify challenges that are human centred, observe users to build empathy, form unique user insights based on observations and create learning-oriented experiments
Develop an awareness of the mindsets and behaviours that support design thinking as an approach to problem solving
Practice design thinking skills through tackling a workplace challenge to practice design thinking techniques
Identify the barriers to integrate design thinking into your work culture and how to overcome these including the opportunity to assess your organisation's readiness to adopt design thinking approaches.

About the Facilitator

Jenny Hoffman

As a leadership development practitioner and executive leadership coach, Jenny Hoffman has been introducing individuals and organisations to design thinking for over 10 years. She is a certified facilitator of ExperienceInnovation and ExperienceChange workshops developed by ExperiencePoint and IDEO and was one of the first in Western Australia to be trained in this prestigious set of workshops that combine practical skills with learning the design mindsets essential to a deeper understanding of design thinking and leading change.

She focuses on individual and collective leadership development and cultural transformation with a breadth of experience that includes the public sector, private and not-for-profit clients. As a graduate of Harvard Kennedy School’s program on the “Art and Practice of Leadership Development”, she designs and delivers customised and evidence-based leadership development programs drawing upon adaptive leadership and leadership maturity approaches and drawing upon the latest in leader development thinking.

Jenny is a faculty member of UWA Business School where she teaches several leadership units included in the Master of Business Administration (MBA) Program.