Effective Stakeholder Engagement

Communication by managers within an organisation should be guided by the real needs of stakeholders. This course explores several tools to help identify those real needs and not just work from assumptions. In doing so, organisations can create communication strategies that enable effective engagement with those stakeholders.

Location

Date

Duration

2 Days

Time (AWST)

Address

Participants

Total

Overview

Stakeholder engagement is integral to the success of all projects and major organisational change initiatives, regardless of the size of the project. Too often, relationships with stakeholders are managed in an informal or intuitive way. This casual approach to stakeholder engagement is one of the most common causes of project failure which could easily be prevented with better planning.

Who will benefit

Project managers, coordinators, community workers or other staff who are responsible for projects with a number of diverse stakeholders.

Content

A strategic approach to stakeholder management
Realising the benefits of stakeholder engagement
Analysing stakeholder interests and needs
Stakeholder engagement methods and processes
Stakeholder communication plans
Evaluating engagement effectiveness
Responding to changing stakeholder interests.

Learning Outcomes

Participants should be able to:

Define the needs and aspirations of their stakeholders
Develop a planned approach to connect with each of the most significant stakeholders
Set up performance measures to determine the success or failure of their approach
Align the stakeholder engagement plan with the overall strategy for the project.

What past course attendees say:

"Great atmosphere that allowed the group to open up and share experiences."

"The frameworks and templates provided were excellent."