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Crucial Influence®
Great leaders don’t just set direction; they inspire action.
This course helps you understand what drives behaviour and how to influence it in ways that create real, lasting change. You’ll learn practical tools to motivate, empower and guide others by tapping into the personal, social and structural factors that shape results.
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What to expect
One of the greatest capacities we possess is the ability to influence behaviour. Yet many of us struggle to do it effectively when it matters most.
Leadership isn’t just about creating inspiring visions or detailed plans; it’s about mobilising others to make them happen. At its heart, leadership is intentional influence. If behaviour isn’t changing, leadership isn’t working.
Crucial Influence goes beyond corporate perks and charismatic personalities to teach a practical method for influencing human behaviour. You will explore how personal, social and structural factors shape results and how to use them to create meaningful, lasting change.
Whether you’re launching a new project, improving safety, rolling out new systems or helping your team build stronger habits, this course shows how outcomes depend on people and how your ability to influence them determines success.
Is this course for you
This course is designed for leaders at every level who want to create meaningful change through people. It is suited to new and experienced managers, executives, and professionals who want to strengthen their leadership impact, inspire motivation, and turn good intentions into lasting results.
This course is suited to individuals who want to:
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lead with purpose and confidence across diverse contexts
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strengthen leadership impact and influence
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inspire motivation and commitment in others
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translate intention into sustained, measurable results
What you will explore
During this training course, you will learn how to drive meaningful and sustainable behaviour change by understanding what motivates people and what gets in the way of action. The course focuses on applying practical influence strategies that build capability, reinforce positive behaviours and create environments where change is supported, sustained and embedded into everyday practice.
By the end of this training course, you should be able to:
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Identify barriers to change and understand why people struggle to perform vital behaviours
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Tap into personal values to inspire and sustain motivation
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Help others build the skills and confidence to achieve desired behaviours
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Harness social influence to reinforce positive change
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Design reward systems that encourage the right outcomes
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Create environments that make new behaviours easier to adopt and maintain
Where this course can take you
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You will learn how to write cohesively, reference correctly and present your work to a high academic standard.
Some conversations are about more than communication; they are about action.
In this three-day course, you will learn how to hold others accountable with respect and confidence while strengthening trust and follow-through. Building on Crucial Conversations for Mastering Dialogue, you’ll explore practical ways to motivate without pressure, address performance issues and turn difficult discussions into lasting results.
Good decision making is at the core of effective leadership. In this course, you’ll explore practical tools and techniques to improve your judgement and confidence when it matters most.
You will learn how to analyse options, manage risk and match the right decision-making approach to the situation so you can make sound, well-supported choices at work.