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Crucial Influence®
Great leaders don’t just set direction; they inspire action.
This course helps you understand what drives behaviour and how to influence it in ways that create real, lasting change. You’ll learn practical tools to motivate, empower and guide others by tapping into the personal, social and structural factors that shape results.
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What to expect
One of the greatest capacities we possess is the ability to influence behaviour. Yet many of us struggle to do it effectively when it matters most.
Leadership isn’t just about creating inspiring visions or detailed plans; it’s about mobilising others to make them happen. At its heart, leadership is intentional influence. If behaviour isn’t changing, leadership isn’t working.
Crucial Influence goes beyond corporate perks and charismatic personalities to teach a practical method for influencing human behaviour. You will explore how personal, social and structural factors shape results and how to use them to create meaningful, lasting change.
Whether you’re launching a new project, improving safety, rolling out new systems or helping your team build stronger habits, this course shows how outcomes depend on people and how your ability to influence them determines success.
Is this course for you
This course is designed for leaders at every level who want to create meaningful change through people. It is suited to new and experienced managers, executives, and professionals who want to strengthen their leadership impact, inspire motivation, and turn good intentions into lasting results.
This course is suited to individuals who want to:
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lead with purpose and confidence across diverse contexts
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strengthen leadership impact and influence
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inspire motivation and commitment in others
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translate intention into sustained, measurable results
What you will explore
During this training course, you will learn how to drive meaningful and sustainable behaviour change by understanding what motivates people and what gets in the way of action. The course focuses on applying practical influence strategies that build capability, reinforce positive behaviours and create environments where change is supported, sustained and embedded into everyday practice.
By the end of this training course, you should be able to:
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Identify barriers to change and understand why people struggle to perform vital behaviours
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Tap into personal values to inspire and sustain motivation
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Help others build the skills and confidence to achieve desired behaviours
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Harness social influence to reinforce positive change
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Design reward systems that encourage the right outcomes
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Create environments that make new behaviours easier to adopt and maintain
Where this course can take you
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You will learn practical techniques to communicate with confidence, structure your message and engage your audience with impact.
Clear, confident communication can strengthen your impact and ensure your ideas are heard. This course supports women to express themselves with authenticity and authority, handle interruptions or bias with composure and communicate assertively in different contexts.
You will refine your presence and approach to achieve clarity, balance and influence in every conversation.
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You will explore practical techniques to present data, ideas and recommendations in ways that capture attention and drive results.