Assertive Communication

This course will help you to develop the skills to clearly express your views in a confident manner whilst at the same time, being more receptive and open to concerns conveyed by others. You will also learn the psychological impact of this method of communication on long-term relationships and how influential it can be in achieving agreement with others.


2 days



Clarity and confidence are often seen as the secrets to effective assertive communication. By developing skills to clearly express your views in a confident manner, you are more likely to be successful at getting your message across and be more receptive and open to concerns expressed by others.

Who Will Benefit

Anyone who wants to develop their self-confidence and communicate effectively and assertively with work colleagues at all levels as well as with clients and the public.


  • Differences between assertion, aggression and non-assertion
  • Rights and responsibilities
  • Characteristics of assertive communication
  • Developing self-confidence
  • Matching the verbal and non-verbal messages
  • Responding and reacting to the views of others
  • Dealing with difficult people
  • Dealing with difficult situations
  • Adapting to the needs and styles of others.

Learning Outcomes

Participants should be able to:

  • Distinguish between assertive, aggressive and submissive behaviour
  • Recognise their own strengths and weaknesses when communicating with others
  • Select from a range of strategies for dealing with other people
  • Be more confident when expressing their views to others
  • Cope with difficult people and difficult situations more effectively.
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